Vice President of Marketing

 

 

The Vice President of Marketing will report directly to the divisional President , with dotted line functional reporting to the Corporate Director of Marketing, and will lead the Segment efforts to establish the long-term strategic plan and be a key contributor in establishing annual objectives with a primary focus on the company’s portfolio, marketing communications and channel development strategy. This position is responsible for the full development and execution of the go-to-market plans globally across the product lines and vertical market segments. This position will support the global sales leads from each of the 4 global regions in achieving the annual revenue objective and will be responsible for driving long-term strategic growth initiatives through organic development and strategic bolt-on initiatives. In addition, he or she is responsible for channel analysis, commercial development, communications and training programs in support of all marketing activities.

 

Essential Duties and Responsibilities

• Establishes strategic vision and strategic intent for the business and develops the business plan for the assigned business segment which meets the Company’s sales growth and income objectives.  Ensures that strategies, plans, and tactics are fact-based through the use of marketing research.  Communicates strategy to assure alignment within the business. 
• Has the key responsibility for maximizing the customer acceptance of the Company’s offerings. Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.  Monitors competitive products and marketing activities.
• Manages and optimizes the business portfolio – including research, analysis, and monitoring of financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.  Evaluates all pertinent data, statistics and market research information to determine market potential and penetration, competitive strategies, end-user input and preferences, and product life cycle strategies to meet business segment objectives.
• Oversees the coordination of product plans and programs into a cohesive and workable marketing plan, including product line content, pricing and profit goals, achievement of income objectives.
• Conducts marketing VOC on current and new product concepts and provides feedback for future product development.  Guides creation of product portfolio.

Qualifications

• Bachelor’s degree in Finance, Economics, Marketing, Engineering or a related business field required. MBA strongly preferred.
• 20+ years of business experience with 10+ years of experience in Global Marketing with a Fortune 1000 company and >5+ recent years in the valve space with direct experience in the energy value chain as well as experience using multiple channels to deliver complex offerings to a complex market in a long sell cycle environment.
• Requires very strong interpersonal, communication, and leadership skills to effectively transcend the organization and drive immediate results on multiple initiatives.
• Requires outstanding strategic, marketing, and commercial skill set, technical acumen and analytical skills to effectively translate market needs into business and marketing plans.  Comfortable in a highly technical, engineering environment.
• Demonstrated experience in managing all aspects of the commercialization and product development process including identifying potential market opportunities, performing market analysis, working with sales in customer presentations, driving marketing plans to full execution.
• Experience in analyzing and developing innovative channel infrastructure/ecosystems.  Aftermarket experience is a plus.
• Ability to work and thrive in a cross-functional, cross-geographical team environment.
• Ability and willingness to travel as necessary; approximately 25-50%